ReadWrite’s Lauren Orsini really likes her betta fish. “Aquarium testing, a mathematically calculated diet, and plenty of photo shoots. No price is too high for making his life better,” she says. But when she wanted a temperature sensor that could deliver real-time data over her wireless network, she did what a lot of people are doing now: she built it herself.
One of the country’s biggest coffee companies is putting DRM protections on their single-serve brew capsules. It’s exactly this kind of closed system that could strip the internet of things of its early promise.
- A good study (and article) about why follower retention is a good metric for Twitter success. (from: Why follower retention is indicator of success on Twitter | The Wall Blog)
- Anne Thompson, author of The $11 Billion Year
"The motion picture CEOs aren’t stupid… While they may be hanging on tight to the old ways so that they can grab as much short-term cash as possible via top-down models that manipulate consumers by telling them what to buy, they know the ground under their feet is unstable. In order to survive they will have to learn to listen to their customers, find out what they want and how to best serve them. The old strategies in the movie business are disintegrating, as the ownership model gives way to one that is all about access. Adapt or die."
How “Breaking Bad” and “House of Cards” killed the Oscars - Salon.com
The songs—created by Publicis Kaplan Thaler along with music production house Butter Music + Sound—were recently posted on You Tube and have been dropped onto iTunes radio. They’re so well-crafted, infectious and authentically pop that many listeners may be unaware that they’re bopping to a very slick form of native advertising.