thetechgets:

Apple iBeacons advertising stats show contextual ads are a big hit

Apple’s iBeacons was found to be really interesting when it was launched alongside iOS 7 late last year, but as they are still in the initial stages of deployment, we haven’t seen much data regarding their effectiveness. 

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thetechgets:

Apple iBeacons advertising stats show contextual ads are a big hit

Apple’s iBeacons was found to be really interesting when it was launched alongside iOS 7 late last year, but as they are still in the initial stages of deployment, we haven’t seen much data regarding their effectiveness. 

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ibeaconadvertisingtechnologymobilein case you missed it
springwise:

Smartphone-charging exercise desks arrive at Amsterdam Airport
It’s always a pain to have to go hunting for a place to charge your phone, especially if you need to stay put in a particular location. We recently wrote about Soofa, the Boston-based company that’s hoping to place solar phone-charging benches in city parks, and now Amsterdam’s Schiphol Airport has installed desks that enable passengers to charge their devices through pedal power while they wait for their plane. READ MORE…

springwise:

Smartphone-charging exercise desks arrive at Amsterdam Airport

It’s always a pain to have to go hunting for a place to charge your phone, especially if you need to stay put in a particular location. We recently wrote about Soofa, the Boston-based company that’s hoping to place solar phone-charging benches in city parks, and now Amsterdam’s Schiphol Airport has installed desks that enable passengers to charge their devices through pedal power while they wait for their plane. READ MORE…

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technologyin case you missed it

- 3 TED Talks That Uncover the Secrets of Storytelling | Convince & Convert

Emphasis original.

Talking storytelling in the videos are: Andrew Stanton (Pixar Studios), J.J. Abrams (Film and TV writer/director), & Nancy Duarte (writer and graphic designer; presentation expert).

(via unionmetrics)

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brandsmarketingin case you missed it

thetechgets:

You can now unlock your Moto X using temporary digital tattoos

Motorola Skip is a tiny wearable smartphone accessory that can help you quickly unlock the Moto X and other 2013 Moto Droid handsets? Well, Motorola has devised a similar version of the Skip, but this time around it goes on your skin rather than on a piece of clothing. The company has partnered with VivaLnk, and started selling a temporary Digital Tattoo that can be worn on the user’s skin to quickly unlock the Moto X. 

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technologymobilein case you missed it
fastcompany:

A look at the six most popular newsletters on TinyLetter and what they’re doing right.
So you want to start a newsletter. The medium is having a moment, a phenomenon even the New York Times' esteemed media critic has noticed. The time to jump on the bandwagon, before brands take over and ruin everything, is now.
But how? Fast Company spoke with TinyLetter, the platform of choice for newsletter writers, about what aspiring email tycoons can learn from its most popular emailers.

These are the six most popular and influential personal newsletters, in no particular order, according to TinyLetter’s internal numbers.
Read More>

fastcompany:

A look at the six most popular newsletters on TinyLetter and what they’re doing right.

So you want to start a newsletter. The medium is having a moment, a phenomenon even the New York Timesesteemed media critic has noticed. The time to jump on the bandwagon, before brands take over and ruin everything, is now.

But how? Fast Company spoke with TinyLetter, the platform of choice for newsletter writers, about what aspiring email tycoons can learn from its most popular emailers.

image

These are the six most popular and influential personal newsletters, in no particular order, according to TinyLetter’s internal numbers.

Read More>

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email marketingbusinessin case you missed it

fastcompany:

Kids Need A Flashlight To Read This Adorable Pop-up Book

Motion Silhouette tells a story through its shadows.

Reading by flashlight when you’re supposed to be asleep is practically a rite of passage for kids. An adorable new children’s book celebrates that tradition.

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designin case you missed it
springwise:

Business card doubles as a free train pass for recipients
There’s a famous scene in American Psycho when Patrick Bateman and his colleagues compare business cards. The scene is humorous because business cards are seen as old fashioned in the digital age, but the truth of the matter is that a good one can still make a brand or client memorable. The Kokopelli hostel in Peru recently embedded its business cards with altitude sickness-curing medicine to help backpackers remember it’s name. Now the Russian arm of Greenpeace has created EcoCard, a business card that’s getting more people to use public transport by combining contact details with free train rides. READ MORE…

springwise:

Business card doubles as a free train pass for recipients

There’s a famous scene in American Psycho when Patrick Bateman and his colleagues compare business cards. The scene is humorous because business cards are seen as old fashioned in the digital age, but the truth of the matter is that a good one can still make a brand or client memorable. The Kokopelli hostel in Peru recently embedded its business cards with altitude sickness-curing medicine to help backpackers remember it’s name. Now the Russian arm of Greenpeace has created EcoCard, a business card that’s getting more people to use public transport by combining contact details with free train rides. READ MORE…

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businessin case you missed it

prweek:

Target has released an online video series to target Millennials, featuring YouTube stars Todrick Hall, Ann Le, Tiffany Garcia, and Mikey Balalis. The video series, called Best Year Ever, will be available on Target’s YouTube channel and include 16 webisodes as well as clips offering decorating advice. Target is also promoting the campaign on Facebook, Pinterest, and Twitter using the hashtag #BestYearEver.

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social mediabrandsyoutubemarketingadvertisingin case you missed it